WHY MINI SHAKERS?
• Patrons are able to continue seasoning popcorn as they enjoy it in the theatre.
• Real shaker design provides consumers with higher sense of quality and value.
• High consumer perception commands higher price point.
• Resealable container keepI
INCREASE YOUR PER CAP. & KEEP CUSTOMERS COMING BACK
Popcorn and soda are top margin winners.Increase sales of both with Kernel Season’s.
INCREASE POPCORN SALES
Sell two bags instead of one: Patrons are less likely to share popcorn with friends and family because they want to choose their own flavors.
• 83% of patrons at a Chicago theatre circuit said they would be more likely to buy popcorn if different flavors were available.
• After one year of consistent use, Kernel Season’s increases a theatre’s popcorn sales by 2-4%.
• Sweet flavors encourage kids to eat popcorn (more profitable) instead of candy.
INCREASE BEVERAGE SALES
• Seasonings encourage moviegoers to purchase beverages.
• An increase in popcorn sales naturally leads to an increase in beverage sales.
CREATE RETURN CUSTOMERS
• 62% of patrons at a Chicago theatre circuit stated delicious popcorn would be a deciding factor in deciding which movie theatre to attend.
KERNEL SEASON’S INCREASES POPCORN SALES!
• Kernel Season’s costs only $0.01 per serving. (Assumes 1/8 oz. average and 25% customer usage rate)
• On average, a theatre will spend $100 per screen / year on Kernel Season’s.